Yep, Xabi Alonso is still cooler than you'll ever be. Porsche Design Sport by adidas unveils its Spring/Summer 2017 campaign and collection with their Bayern Munich playing ambassador.
Alonso has been a long-time brand ambassador for the adidas x Porsche Design Sport collection and he takes a starring role to showcase fresh pieces from the SS17 collection of engineered luxury sportswear. The intimate campaign follows Xabi across various locations in Munich as he trains, commutes and relaxes at home with his wife, Nagore Aranburu.
Yeah, you want to hang out with Xabi Alonso at his house while he makes you coffee and reads you the paper. We all do. The collection’s seasonal theme is Urban Commuting, and the campaign follows Xabi through a typical day, from driving to training, running with his wife, cycling leisurely to see friends, relaxing at home and finally, stepping out to dinner at the end of the day. Different scenarios showing the stylish versatility of the Porsche Design Sport by adidas collection. 
‘I love the offering for Spring/Summer 2017 because I can wear many of the products every day, for any activity or event or when travelling. If I’m going to training or the gym I’ll choose the reflective and padded jackets and when I go to family events, there are many elegant and sophisticated choices. With Porsche Design Sport by adidas I never have to worry, I know I’ll always look good and be able to do the things I need to do.’ Xabi explained when discussing the collection.
Want more? View the full collection here.
