KITH and adidas Football reignite their partnership to launch their second season collaboration. KITH's soccer clubs, the New York Cobras and Miami Flamingos return, while being joined by an all-new third club. First up comes the New York Cobras lookbook consisting of fall/winter warmth and performance pacesetting.
Season II follows the first season drop in the spring and incorporates adidas' most advanced technologies built into the extensive product range, including Climacool and Primaloft. Six new footwear styles will drop across the full collection with the New York Cobras taking on all black editions of the Nemeziz UltraBOOST 17+ and Nemeziz 17.1 TR silhouettes. A full assortment of accessories round out the collection, including game socks, caps, beanies, neck gaiters, reversible duffel bags, and more.
“The Cobras was our first club and one of the main reasons we began this journey with adidas. The team’s colors of black, white, and red symbolize our home base of New York, as the club plays in the depths of the city and often at night with the city lights behind them,” explains KITH-founder Ronnie Fieg. “To elevate our kits from last season we partnered with some iconic brands to sponsor the teams and have their logos live collaboratively with our,” Fieg continues. “For the Cobras that sponsor is Coca-Cola, a brand I’ve admired for as long as I can remember and am blessed to have a strong relationship with. Their classic red logo fits seamlessly with the Cobras kits.”
To celebrate the launch of Season 2, as well as the addition of the new third club, KITH will open doors to a Los Angeles pop-up shop inside of Fred Segal’s Sunset Strip flagship shop. This pop-up will be open for 1 week starting 30 Oct. Product will be on display (not for sale) this week prior to its official launch on Friday.
KITH has also worked with EA Sports to incorporate all of the Kith x adidas Soccer kits into FIFA 18 as unlockable exclusives. This partnership ties into a special activation that will be held at KITH’s Manhattan flagship and the LA Pop-Up, where people will have the chance to compete in a single-elimination tournament of FIFA 18 to win a special prize.
Kith x adidas Soccer Season 2 releases this Friday at KITH shops, the KITH Fred Segal Pop-Up at 8500 Sunset Blvd, and at 11AM EST on Kith.com.
