Creative Soccer Culture

SoccerBible x Hummel Hive | Closer Look

With big shapes and bold lines, the SoccerBible x Hummel Hive collaboration is designed to embrace the game that travels. From pitch based apparel to a pub based look, these shirts will suitably contribute to that beautiful middle ground where football meets fashion.

Taking a closer look and putting each shirt in studio surroundings lets them run riot. The base of the shirts has been produced in collaboration with kings of a killer game, ilovedust while in similar suit the whistle badge and accompanying typography across the reverse has been designed bespoke by illustrator Lola Beltran. The combination of geometric shapes, solid lines and all out flare means the selection is diverse and tailored for a game of multiple tastes.

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Having created a lookbook and short film with The Rig Out, the shirts embody a passionate game. Style as well as substance and taste from a collective top draw. Add to that the inspired cuts from Hummel and the inspired 'Hummel Hive', it's more than a flutter of a football shirt. It's a lifestyle from top to bottom.



Ultra support, culture and religion. The video was shot at the home of AGF Aarhus - the Ceres Park, a beautiful castle for football while the kits have been modelled by players from the first team squad. Devil in the detail, these shirts are equally about conveying the finer points in football - a strong look essential for the taste-making player both on and off the pitch.

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Limited edition with just 100 of each shirt available, the clock is ticking. You can pick one up from here.

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