While a resurgence of 90s brands has been evident over the last few seasons, one that has stepped out in its own iconic direction is Lotto. An Italian brand that is washed in history, it is with Croation creative Damir Doma that they have re-entered the world of trend.
Lotto is synonymous with a style savvy game. Through decades their kits have cut unique shapes and patterns while challenging convention against more traditional household names. Stepping once more into spaces with a clear point of difference, their latest link up with Paris based Damir Doma offers a fresh injection of life into a game so dominated by retro-love-ins.
The full collection stretches in excess of 100 pieces and while minimalist in the finish, there is a healthy heap of character. The famous Lotto logo is branded and banded as it stretches in different directions across various products. From jackets to shorts, to tees to sweats, it's a wealth for the wardrobe that challenges the norm.
Mixing outerwear with more traditional tonal pieces, it shows how a brand can use subtle football references to strong effect. You can see the full collection here.
