Creative Soccer Culture

PSG x Hugo Boss Launch Lifestyle Capsule Collection

In a case of substance meets style, PSG and Hugo Boss join forces once more, combining for a lifestyle capsule collection that boasts the iconic feel of the club with the minimalist elegance and chic of the German fashion brand.

The collection is comprised of a wool sweater with the iconic PSG logo emblazoned on the front, a wool scarf with the club crest at either end and the word BOSS boldly featuring through the centre, and a hat and scarf combo that comes in the colours of the club. This release follows the news that Boss and PSG have renewed their partnership, keeping the team as on-trend and en-pointe as it's possible to be. Shoutout Presnel Kimpembe for only knowing one way to stand in a wall. Either that or he needs to visit the toilet.

Hugo Boss have been dressing the Paris Saint-Germain team in their off-pitch attire since 2014, providing the players, coach and staff with sharply tailored suits. They also wear a casual Boss look for travel, comprising a logo sweater and relaxed drawstring-waist trousers, but this capsule collection represents the first crossover into purely lifestyle circles as PSG continue their mission to dominate the world of football x fashion.

PSG Boss 2-min.jpg
PSG Boss 4-min.jpg
PSG Boss 5-min.jpg
PSG Boss 6-min.jpg

You can pick up the PSG x Hugo Boss lifestyle collection here.

Author
Daniel Jones

The Creative Soccer Culture Brief

Sign up to our newsletter and we'll keep you in the loop with everything good going on in the world of Creative Soccer Culture.