Arsenal have announced a two-year partnership with '424 on Fairfax' who will become the club's official formal wear partner. The Los Angeles-based fashion brand will design and create suits for Unai Emery, the first-team players, senior club staff, and for the first time, Arsenal Women.
Driven by co-founder Guillermo Andrade’s friendship with Hector Bellerin, his life-long support of Arsenal and love of football, the partnership sees the contemporary streetwear label enter the world of professional sport for the first time. 424 – who are widely recognised for their cutting-edge creations that are born out of a love of fashion, lifestyle and art – will work with the club on several exciting projects throughout the duration of the deal.
424 co-founder Guillermo Andrade said: "This coming season a dream of mine will come true, as I have been invited to design the club suit for the players and senior staff of Arsenal FC, as the Official Formal Wear Partner. We are also proud that 424 will design formal wear for the Women’s Super League champions, Arsenal Women, for the first time in the club’s history."
Peter Silverstone, Arsenal Commercial Director, echoed the enthusiasm: "We are excited to welcome 424 as the Official Formal Wear Partner of Arsenal men’s team and, for the very first time, Arsenal Women. Their creative and innovative values match those of Arsenal Football Club and we look forward to collaborating with 424 to create exciting content and events to showcase their latest designs, whilst helping them reach a new audience and grow their brand internationally."
That man Bellerin's on a mission to make Arsenal the PSG of the Premier League.
