Juventus are the latest club to roll out their adidas Chinese New Year clothing collection, with a four-piece series drawing inspiration from Chinese folklore with the White Tiger of the West featuring throughout.
The Chinese New Year is the festival that celebrates the beginning of a new year on the traditional Chinese calendar, and with a huge footballing fanbase in that part of the world, adidas are looking to join in on the celebrations and further establish their top-tier European teams in one of the world's most rapidly accelerating football markets.. Having already released a special edition jersey for Man United, along with a jacket, tee and sweatshirt, it’s now the turn of Serie A champions.
The varsity-styled CNY jacket headlined the collection, while the sweatshirt, tee and tracksuit bottoms all in Juve's black and white club colours play the roles of supporting cast. That modernised 'JJ' club crest was the bravest and best move the club have done in terms of allowing their products to drop seamlessly in lifestyle and fashion circles. Another fine collection to add to the Juve brand.
Shop the full Juventus Chinese New Year collection at prodirectsoccer.com
