Creative Soccer Culture

adidas Launch Real Madrid Chinese New Year Clothing Collection

Real Madrid get in on the Chinese New Year celebrations as adidas reveal the club's clothing collection, as they have for a number of their leading European teams. A quartet of pieces make up the series as the Spanish giants welcome in a new year for their Chinese fans.

The Three Stripes have dished out collections to Arsenal, Manchester United and Juventus as the brand continue to explore a rapidly growing Chinese football market, and the latest Real Madrid Chinese New Year series sees a Pixiu emblem take centre stage on the headline variety-styled jacket, tee, sweatshirt and tracksuit bottoms.

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As a reflection of Real Madrid's quest for trophies through the lens of Chinese folklore, the mythical beast is intricately embroidered onto each design and the 'adidas' branding is also translated into Chinese to cap off a low-key but exquisitely stylish collection of alternative replica. Got a lot of time for that oversized crest on the sweatshirt. Powerful.

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Shop the full Real Madrid Chinese New Year collection at prodirectsoccer.com

Author
joe.andrews

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