PUMA are taking some of their classic branding worldwide by introducing the new Influence Pack clothing collection, with individual jersey and jacket designs taken straight from Bangkok, New York, Moscow and Amsterdam.
Each of the four major cities in question have received a football jersey and a zip jacket, each with a design inspired by the colours and symbols of their respective heritage and culture. The "Olive" coloured duo is the Moscow edition, the "Navy/Yellow" combo is New York, the predominately red design is Bangkok, and finally the black and red pairing is Amsterdam.
All of the football styled jerseys adopt the iconic 'KING' branding where the traditional sponsor would usually sit, and each jersey and jacket also features a custom crest of its adopted city. The 'Influence Pack' is more proof of brands reaping the rewards of a flourishing custom jersey culture where football shirt design is being embraced by a more bespoke focused attitude to design.
Pick up the PUMA Influence Pack at prodirectsoccer.com
