Juventus continue their strong foothold in the lifestyle game, crossing genres at will with the latest Icon collection as they fuse sub-cultures with supreme style.
Loco Dice is one of the most appreciated and innovative artists on the music scene today, but he also happens to be a die-hard Juventus fan, making him the perfect person to front the club’s latest foray into the fashion world with their new Icon collection. The new Juventus x Loco Dice Icon collection was created to allow new combinations, freeing the imagination of those who choose to wear fresh, bold clothes, inspired by the glorious uniforms of the 90s, but at the same time remaining extremely contemporary and in line with the streetwear style that’s present today.
This latest capsule follows up the last Icon collection, which saw the club recruiting the help of technical partners adidas for the drop at the beginning of September. But the Three Stripes are once again no where to be seen here, with the Juventus Icon collection being more in keeping with the first capsule, for which the club went it alone.
Consisting of tees, hoodies and jackets, the dominant colours of the collection are obviously black and white, but they’re joined by hits of orange – an ode to the club’s third shirt this season. A similar approach was seen on the recent adidas ZX 6000 ‘Juventus' edition, which you can see on the feet of Loco Dice alongside the clothing range throughout the lookbook.
Shop the new Juventus Icon collection at store.juventus.com
