Man of the moment Marcus Rashford makes his debut in a fashion campaign, fronting Burberry’s latest collection, which continues to celebrate community, creativity and the voices of the future.
Clearly not got enough to do with almost single-handedly defeating the likes of both RB Leipzig and the UK Government’s resolve when it comes to not feeding starving children, Marcus Rashford has now made his debut in a fashion campaign. News broke recently that the Manchester United striker was joining forces with Burberry as their Winter Ambassador, and now he appears in the English fashion label’s latest campaign as part of its initiative to support the voices of tomorrow.
The uniting element of the campaign is youth and exceptional creativity. The span of figures appearing in the campaign, which brings together figures from fashion, dance and sport, also finds an echo in society as a whole, as well as the communities encouraged by the youth initiatives Burberry is supporting in partnership with Marcus Rashford MBE – allowing people to achieve their full potential, to explore their dreams and to always go beyond.
“Burberry is THE British brand with strong ties to the North of England, which is really important to me,” explained Rashford. “It is very rare that I partner in a formal capacity, but what Burberry was offering was different. Burberry shared my vision in bettering local communities through investment into youth centres, which play a pivotal role in the childhood of many, especially in under-privileged areas. We are all products of our community and youth centres offer children in those local communities stability and consistency to succeed at anything they put their minds to. Youth centres have suffered financially due to the global pandemic and closing them is losing the heart of the community. Burberry have led with action rather than words and the impact of this move will be felt for generations to come. I’m thrilled with the outcome and proud to call Burberry my partner. Thank you to Riccardo and the full team for making this process so rewarding and enjoyable.”
Signature house codes feature in the campaign including iconic outerwear as well as trench coats, diamond-quilted barn jackets and hooded puffer jackets made from recycled nylon. Accessories include the Pocket Bag, an archive-inspired tote in canvas and topstitched leather.
Alongside the imagery, a campaign film was also created, and it transports the viewer from the everyday to the extraordinary, allowing them to explore a new fantasy as four young dancers explore a modern reconfigured British landscape, a choreographed terrain journeying from city to sea. However, if you’re hoping to see Rashford joining in on the action, prepare to be disappointed.
Photographer: Rafael Pavarotti
Styling: Ibrahim Kamara
Hair stylist: Virginie Moreira
Make-up artist: Thom Walker
