Preparing to celebrate the year of the Ox, adidas launch their full 2021 Chinese New Year collection, which spans across Arsenal, Manchester United, Real Madrid, Juventus and Bayern Munich.
Continuing the tradition of celebrating the Chinese New Year in style, adidas have launched their new CNY collection for 2021. The full collection includes the range of padded jackets that were revealed last week, but goes further with the inclusion of bomber jackets, crew tops, tees and track pants, all featuring club branding of the Three Stripes’ five European giants alongside stylised graphics for the Year of the Ox.
In Chinese mythology the pairing of Ox and cloud represents perseverance and possibility, so in celebration of the year of the Ox in 2021 a stylised graphic of this is used across the range, at times more apparently than others, with each club’s primary colours being used as the base and main differential, along with stylised club crests and graphics on the backs of some of the items.
The release comes ahead of the official 12 February date on which the Chinese will celebrate their new year, but that is not an unusual move for adidas, who have run to a similar schedule with past releases in previous years. It is interesting that the German brand has decided to deck all five of their primary European teams out in one swoop, as opposed to the more bespoke approach that we’ve seen for each team in previous years.
Shop the full adidas CNY collection at prodirectsoccer.com
