Seeing up to celebrate the return of both sports and music fans alike to stadiums across the country, Strawberries & Creem have teamed up with Pro:Direct Soccer and Pello for a special edition football shirt that celebrates heritage and champions the future.
Strawberries & Creem is one of the fastest growing music festival’s in the country. But more than that, they are a diverse team of different genders, races and sexual orientations who came together from different backgrounds, geographies and cultures to stand for inclusivity and equality in music, culture, events and beyond. With the return of fans to both festivals and sports stadiums across the country after a prolonged period of enforced absence and the growing link between music and football, S&C have teamed up with Pro:Direct Soccer and Pello to present their first ever festival-football shirt collaboration: the Celebrate Heritage. Champion Future. ‘21 shirt.
Those two mantras form the heart of the release and are placed centrally on the front of the shirt in the traditional sponsor slot. The “Celebrate Heritage” side is all about being proud of who you are and where you come from; about celebrating your heritage. Then there’s the “Champion Future” element; every time someone put this shirt on, they are standing for inclusivity, diversity, and progression.
"Celebrating heritage and championing future are values that run right through the very core of everything we do at Strawberries & Creem,” explained S&C Co-Founder, Preye Crooks.
“We wanted to represent this in our official merchandise, and Pro:Direct were able to bring this to life in a stylised and impactful way. We’re delighted with how the shirts have turned out and can’t wait to see them all over the site at the Festival in September. Our profits will be going to the Young Urban Arts Foundation too, reinstating our desires to nurture and support young people from all backgrounds.”
Pick up the limited edition Strawberries & Creem jersey from 11 August at prodirectsoccer.com
