PUMA & Neymar Launch Brazilian's First Lifestyle Collection

Neymar seems to have settled into his role as leading man at PUMA quite nicely over the last 12 months, with several signature edition boots and accompanying clothing lines. But now he makes a switch to a purely lifestyle scene, with his first lifestyle collection, which features a range of footwear, including PUMA’s newest Wild Rider franchise, apparel pieces like hoodies, bombers, tees and cargo pants, plus a selection of accessories, beanies, caps and a backpack. 

The collection tells Neymar’s history through its graphics, with the coordinates that feature being those of São Vicente, his hometown in Brazil. The word “Blessed”, which he has tattooed on his back, serves as a centrepiece for the collection, appearing throughout. It’s a word that has special meaning for him, describing gratitude and how he feels about his life and career.The designs even include one of his favourite phrases that really speaks to his own life mantra, “It's not always all about being the best or the greatest but instead, to inspire future generations.”.

When it came to the creation of the collection, the PSG man was involved right from the start, bringing ideas to meetings, sharing what he liked in terms of design, and even selecting materials. “They really listened to me and understood what story I want to tell, since this is inspired by my past and who I am as a person, not as a football player,” explained Neymar. “We exchanged ideas about design and the details we integrated into the collection. I was well involved, and they really understood what I wanted to share.” 

Comfort was at the forefront of the Brazilian’s thoughts when it came to the collection. “Neymar Jr. really wanted to make something that he would love to wear, so he wanted to do something for himself but also for his fans,” said PUMA Creative Director Heiko Desens. “That is why it's quite a toned-down look, so it's really attracting a cool crowd of people, which was our aim for this collection.”