Venice-based street wear brand Born X Raised have joined forces with Los Angeles Football Club for a limited edition capsule collection that’s inspired by the iconic Black and Gold of the MLS side.
With the launch of this collection, LAFC becomes the fourth iconic sports team in LA to collaborate with Born X Raised, following in the footsteps of the LA Dodgers, LA Lakers, LA Rams and joins global brands like Converse, Reebok, and Carhartt. Featuring two t-shirts, a sweatshirt, and a scarf, the capsule is inspired by the iconic Black & Gold LAFC colour palette and plays on the logos of both Born X Raised and LAFC.
“We built LAFC street by street, block by block, one by one, in the same way Born X Raised was built in LA,” said Rich Orosco, LAFC Executive Vice President of Brand & Community. “This collaboration is a celebration of grassroots LA culture.
“Born X Raised has a history of collaborating with Los Angeles’ professional sports teams. We represent this city, and sport is a huge part of LA. I had heard about the LAFC games, but I didn't get it until I finally went. The fans are fanatic for real, and they have an energy unlike anything else soccer-related in the US. We are excited to kick off this collaboration series and to join Born X Raised with such a strong club.”
Patrick Aviles, LAFC Director of Brand & Community for LAFC, followed up by saying: “We are proud to join the LA Dodgers, LA Lakers, LA Rams as the next Born X Raised collaboration partner in Los Angeles. We are on our way to becoming one of LA’s most beloved teams.”
The Born X Raised x LAFC collection will be available online only on 29 October on BornXRaised.com
