Set to see in the Lunar New Year, New Balance has released a limited-edition collection for AS Roma, which celebrates the Year of the Tiger with some strong visuals across the range.
New Balance and Roma continue to progress their burgeoning relationship, with the brand extending the club’s appeal to the Eastern market by launching a bespoke lifestyle collection. The eight-piece capsule has been designed in celebration of the Year of the Tiger and features a graphic t-shirt, hoodie, 237 trainer and football.
It’s certainly not the first time we’ve seen a club and brand looking to tap into the Eastern market, and it certainly won’t be the last, but it’s a tidy execution that puts focus on the tiger. Aside from the obvious tiger face on the hoodies, the two tees feature a much more subtle execution, with the tiger face appearing as a tonal sublimated graphic throughout, on shirts that carry the core colours of the Giallorossi’s home and away looks.
The collection is rounded out by a cap, bobble hat and scarf, each embellished with a golden tiger print in recognition of the holiday.
The 237 sneaker comes in a navy base with the iconic Lupetto logo riding on the tongue. Along with the New Balance branding, it comes in a deep red, while internally a golden tiger face appears on the insole.
The AS Roma 'Year of the Tiger' collection is available at newbalance.com
