The collabs keep coming for the self-appointed kings of football x fashion, as PSG and 3.Paradis drop a special edition capsule ahead of Paris Fashion Week. The collection looks to illustrate the aspirational values of hope and unity that defines both brands.
Shortly after having linked up with Stüssy, PSG are back in the collaboration space (do they ever really leave it?) this time for a hook up with high-end fashion label 3.Paradis. The collection, which has been shot on location at Le Parc des Princes, illustrates the aspirational values of hope and unity that define both brands while highlighting their commitment to build a sense of community and collective consciousness through their shared love of sport.
3.Paradis’ mission is the spread this message, and through this collaboration project, celebrate the power of team sport to act as a vehicle to drive change and unite.
A signature motif throughout the collection is the flying bird, which appears across the current Jordan-branded home jersey. The bird is chosen to raise awareness of the work of Le Fondation Paris Saint-Germain’s Acting for the Disabled program. The bird also appears as part of a custom P logo on sweatshirts, varsity jackets and scarves.
“When the gentlemen from PSG proposed to cooperate on a capsule collection, I automatically thought about opening a conversation on the undeniable power of football to provide a sense of collective hope, solidarity and aspiration within our society,” explained Emeric Tchatchoua, Creative Director of 3.PARADIS. “Unity is one of the grass root principles of football. It builds the foundation on which the game is played. To some, football may not be on top of the list as an all-time favourite but there is no denying its power to shape a life, a city, a nation and a world. Being a fan of PSG since birth, collaborating with PSG to spread our common message and values is an honour and a very humbling experience.”
The capsule collection is available through all Paris Saint-Germain retailers internationally and online, through 3.Paradis.com as well as selected international retail partners.
