PUMA and Neymar step off the pitch once more, this time for a collaborative lifestyle collection that arrives as an ode to Brazil, and the culture that shaped the flamboyant PSG striker.
Following on from last year’s debut collaborative effort from the two parties and landing just ahead of the World Cup, Neymar Jr. and PUMA present an all-new collection that celebrates the ‘belo jogo’. Running through the collection, a unique graphic language finds inspiration in Brazilian football, São Paulo street art, and several of Neymar Jr.’s most cherished tattoos.
The collection’s main insignia – vibrantly embroidered birds – are an homage to a tattoo found on the left side of Neymar Jr.’s neck depicting three small birds with the phrase “Tudo Passa.” The expression translates to “Everything Passes,” a sentiment that reminds the Brazilian superstar to enjoy the moments of celebration and to bear the ways that life tests us. Neymar Jr.’s own logo is also reinterpreted to match the collection’s festive colour palette.
“Since joining PUMA, they have been bringing a lot of my personality into the collections. They are authentic pieces, with cheerful colours and references from my daily life, such as tattoos. This tropical collection was also created to remind me a little of the atmosphere of Brazil and who I am as a person,” said Neymar Jr.
The collection comprises a selection of premium basics, including a Relaxed Tee, Mock Neck Crew, Track Pants, Bomber, and more. A Jacquard Tee and Jacquard Shorts feature a specially designed, tonal pattern that is inspired by vintage football scarves. Touches like detailed embroidery and premium construction act to elevate the capsule even further.
Accessories like a backpack, crossbody bag, and two headwear options are complimented by Neymar Jr.’s very own take on two PUMA footwear icons. The off-pitch PUMA Leadcat slide arrives in two unique versions, in addition to the PUMA Slipstream sneaker, a next-generation silhouette that brings ‘80s basketball to the modern-day.
The new PUMA x Neymar collection is available now at puma.com
