First glimpsed during the unveiling of new signing Vitinha, Genoa have unveiled a new ‘Street Collection’ from technical sponsors Kappa, and it places emphasis on the traditional colours of the club along with the presence of the Kappa Omini logo.
Serie A side Genoa are definitely one of the clubs to benefit from Kappa’s incredible output over the last few years, with the 23/24 season reaching new heights with the launch of the club’s third shirt. Now, the offerings take a trip off-pitch and into a more lifestyle-oriented space with the reveal of the club’s ‘Street Collection’. The capsule sees a presentation tracksuit as the highlight, bolstered by the presence of tees and a bucket hat.
The tracksuit comes in blue and red colour blocks, nodding to the club’s traditional home colours. But the look is embellished by the Kappa Banda running down both sleeves in gold, tying in with the branding and club crest on the front. The look continues on the track pants, which again sees the Banda formation of the Kappa Omini logo travelling down the sides of each leg.
The tee follows a similar layout, with a white body joined by the red sleeves with the same golden flourish flowing down the arms on that navy background.
The bucket hat is supplied in navy, with the club crest and Kappa branding again appearing in gold.
And that presence of gold is not superfluous either, included as a nod to the restock of the immensely popular third shirt from this season. Get ‘em while you can.
Shop the Genoa Street Collection at genoacfc.it
