Launching in support of a Fondazione Milan initiative focused on empowering at-risk girls in Nairobi through football, AC Milan and Off-White further strengthen their relationship with the release of the limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt and campaign.
AC Milan and Off-White have been very vocal in their support of special causes throughout their partnership so far, using the power of sport to generate positive change. That continues on with their latest release, the “I SUPPORT SPORT FOR CHANGE” t-shirt and accompanying campaign, which come in support of a Fondazione Milan initiative focused on empowering at-risk girls in Nairobi through football.
The tee is beige with bold red lettering that declares “I SUPPORT SPORT FOR CHANGE” across its chest, with a hybrid Off-White logo under the centre collar and the iconic AC Milan diavolo mascot — carrying a pitchfork topped with a custom riff on the iconic Off-White Arrow logo — on its back. It's set to debut tomorrow, 6 April, on the AC Milan Men’s Team players during their pitch inspection ahead of the Serie A game against Lecce.
Part of the proceeds from the t-shirt’s sale will return to Fondazione Milan to fund their Sport for Change program, which for over 20 years has employed the positive values and power of sport to tackle education inequality and poverty, inspiring young people to grow and develop their talents.
Centered in Nairobi’s Dandora and Korogocho slums, the Fondazione Milan’s initiative is implemented in cooperation with Alice for Children, an 18-year-old non- profit dedicated to supporting at-risk children and women in Kenya. It is likewise based upon the conviction that sport — in tandem with educational activities and psychological support — can help girls become strong, independent women.
Specifically, by offering more than 1,300 at-risk Kenyan girls the opportunity to train and practice football, the program seeks to help the participating 10- to 18-year-olds recognise their intrinsic strength and value at a particularly delicate stage in their development, inspiring them to fight for their individual rights and for a more inclusive society.
The limited-edition AC Milan and Off-WhiteTM t-shirt is available in men’s and women’s sizes on www.off---white.com, at the Off-WhiteTM Via Verri flagship store in Milan, on store.acmilan.com, and at select AC Milan stores.
