Using the upcoming Euro 2024 tournament to feed into the brand’s centenary celebrations, Umbro have launched the ‘United by Umbro’ collection, a series of striking mash-up jerseys for a selection of countries that qualified for the competition.
In case you missed it so far this year, Umbro are 100 years old, and that’s no small marker. The brand has been celebrating this anniversary through several collections in 2024 that have delved into their extensive archives, honouring the rich history and heritage that the Double Diamond has in the game. That influence stretches right through club football to the international scene, and with that in mind, combined with the fact we’re all looking forward to a rich summer of international tournaments, Umbro have unveiled the ‘United by Umbro’ collection.
The collection sees reinterpretations of international jerseys, including England, France, Italy, Germany, Belgium, Portugal and more, all of which are embellished with unique woven crests, designed by revered kit designer and “Blood In Blood Out” founder, Floor Wesseling.
Tapping into Floor’s expertise in Heraldry, the crests unite traditional and contemporary heraldic identifiers for each European nation in the collection creating a tribute to the unwavering passion supporters hold for their national teams.
The collection was captured for this season’s ‘United by Umbro’ campaign by Manchester-born photographer, Louis Bever. Inspired by art from classic Romanticism, Louis’s signature portrait style with models in vintage football shirts, candidly captures the unity and friendship at the heart of football.
The ‘United by Umbro’ collection is set to launch on Thursday 9 May 2024 at umbro.com
