Paris-based creative club, Bled FC, have revealed a new unique and limited edition Nike jersey, which features a design inspired by the energy of their home city, encapsulated in a lightning bolt graphic treatment.
Bled FC, a creative team based in Paris that highlights cultural diversity through football while connecting the game to art, fashion and street culture, have revealed their latest collaboration with Nike Paris. The jersey design celebrates the energy of Paris and its citizens with a lightning bolt design with interchangeable Swoosh and Bled FC logos. The limited edition jersey is available exclusively at Nike House Of Innovation Paris.
Bled FC were invited to be a part of the Jersey By You program to create a unique and limited edition jersey, and naturally, their inspiration came from the city of light, captured as a sublimated lightning strike graphic that runs throughout the body. It’s further acknowledged through the lightning strike Swoosh execution on the back, a look that’s reminiscent of the way Nike altered its iconic branding, which debuted back in 2020 with the ‘Neighbourhood Pack’. The jersey comes with two other velcro patches, offering the option to customise the look.
The Nike x Bled FC jersey is only available at the Nike House of Innovation, Paris.
Art Direction & Production by Bled FC
Photography @lorsbach_
Creative Producer @qaysadilla__
Stylisme @namkunn
Model @maevaguyon
