Marking a huge milestone in END.’s collaborative history, the British retailer joins forces with adidas Spezial for the first time to unveil “By the Sea”, an 11-piece collection inspired by a staple of British culture, the seaside town.
This year has seen Gary Aspden’s seminal adidas Spezial range celebrating its 10th anniversary through collection drops and a special event in Darwen, Lancashire, with the Spezial “DECADE” book charting the journey of the brand so far. Now, the next ten years begins through a collaboration with British retailer, END. In truly SPZL style, “By The Sea” is centred around three revitalised footwear classics, with a supporting range of dual-branded apparel and accessories landing alongside.
On the footwear front, the Moscrop 2 SPZL sneaker returns in a sandy colourway this time round, and it’s paired with the Wilsy SPZL in a Chalk White and Tribe Green colour palette, and END. and adidas SPZL’s take on the Samba Deco SPZL, which comes in rich navy-blue combined with seaweed Green leather Three Stripes.
END. and SPZL’s “By The Sea” apparel selection offers a snapshot of the adidas brand’s staying power, with 7 pieces from the SPZL archives returning in the collection’s signature colour palette. It includes the Calavadella Jacket, which arrives alongside Track Top and Track Pants, a duo of jersey t-shirts and a Meanwood Polo Shirt deftly blends vintage sportswear with modern style, embellished with tonal Three Stripes to the sleeves and SPZL’s woven brand patch to the chest.
The collection is then rounded off by two headwear pieces in the Bucket Hat and Cap, the former coming in the same Tribe Green tone as the Calavadella Jacket, and the latter in a tonal Cardboard brown hue.
Speaking on the collaboration, Gary Aspden said: ”With any collaborations we do with adidas SPZL there needs to be a good reason for them to exist. They are often underpinned by strong existing relationships and this collaboration with END. most definitely has that. Given the level of support that END. have loyally shown to the SPZL range since the very beginning it felt right to finally acknowledge that with a product pack as part of the SPZL tenth anniversary celebrations. END. brought their 'By the Sea' story/concept to us and we gave them potential options to work with on a selection of archival SPZL silhouettes from over the past decade. Once they made their product choices we worked collaboratively with discussions at every stage of the design process."
The END. x adidas SPZL “By The Sea” collection will be available at END. Newcastle from 2 August before launching online via END. Launches and at END. statement stores in London, Manchester, Milan, and Glasgow on 9 August 2024.
