Arriving as the club’s first ever independent streetwear partnership and the brand’s first foray into the Premier League, Arsenal have launched a limited-edition collection with London-based luxury streetwear brand Aries.
Aries has been flirting with football for several years now, notably through collaborations with the likes of Umbro and AS Roma through New Balance. Now they take the next step in their relationship with the beautiful game, teaming up with Arsenal for a limited edition streetwear collection.The fashion-first collaboration brings together the worlds of football and culture to create an exclusive collection for the ‘Arsenal Faithful’.
The 26-piece collection features staple streetwear styles such as jersey tracksuits, graphic tees, football shirts, and nylon and jacquard denim sets, all reimagined and dedicated to Arsenal supporters. Typical Aries luxury pieces including a navy wool bomber jacket embroidered with the iconic Arsenal cannon emblazoned as a back print, accessories including caps football scarves and stickers, and exclusive Arsenal x Aries “A” jewellery also feature.
Bespoke graphics throughout the range include “1886”, the club’s founding year, “Arsenal”, rewritten in Aries typeface. Ares; Greek god of war and courage sits alongside influential figures from Arsenal’s rich history, legendary manager Herbert Chapman and life president Ken Friar, who are immortalised into the threads of the collection.
Having been included in the shoot for the collection, alongside fellow players Martin Odegaard, Alessia Russo, Bukayo Saka and Beth Mead, Declan Rice said: “This collection looks incredible. It’s another exciting moment that brings the Arsenal family together and brings our supporters closer to our heritage.
“I’m passionate about fashion and after walking in London Fashion Week, it feels great to be involved in this collaboration. I loved being part of the shoot with our supporters and Arsenal teammates, it felt like a real family moment.”
“We're proud to share our newest collection with the Arsenal faithful," said Adam Gardiner, Marketing Director at Arsenal. “Our collaboration with Aries is a celebration of two brands, rooted in London culture coming together to create something unique for our supporters. This is another first where fashion meets Arsenal in a way that's distinctive to our club. It's been a pleasure to work together to craft a collection that puts our supporters and players at the heart of our creativity.”
Sofia Prantera, Founder & Creative Director, Aries said: “When you walk into Emirates Stadium you are always struck by its diverse supporter groups represented by a sea of banners hanging all around you, and how these groups are brought together by this shared common experience.
“Our collaboration with Arsenal is a natural expression of where we are based in north London, and the people and locations that inextricably and authentically link our two brands and communities.
“The campaign was inspired by the shared experience of supporters and community; one that unites us despite our different creeds, beliefs, backgrounds, traditions, and the almost spiritual role football can play in uniting supporters in a shared emotional experience.”
The Arsenal x Aries collaboration will be limited in quantity and available in Aries’ Flagship store in Soho, London, ariesarise.com, Arsenal club stores and Arsenal Direct, Selfridges London and selected global retailers.
