BSC Young Boys have joined forces with Societas to design the club’s first lifestyle collection for the fans that live the game 24 hours a day. The drop arrives as the first in a series of collaborations between Societas and BSC Young Boys, blending the daily hustle with the stadium thrills.
Societas pride themselves on designing apparel that embodies culture and history, aiming to help their partners expand their cultural footprint beyond the dedicated fan base. They now team up with Swiss Super League club, BSC Young Boys. The drop arrives as the clubs first ever lifestyle range, allowing fans to wear the badge 24/7. Featured in the collection are a Societas and YB Jersey, elevated tracksuit pants and a quilted vest.
The lifestyle range takes on a retro tone, including a unique take on a Young Boys home jersey. The piece sees the classic club yellow paired with thick horizontal stripes; smaller pinstripes also add to the spaces in between.
The tracksuit pants combine sportwear utility and contemporary fashion, built for performance and lifestyle – perfect pants for both smart and casual shoes. The piece features minimal branding, keeping a simplistic look, with lux touches to the waist cords and cuffs as to maximise comfort and style.
The last piece in the capsule collection is a quilted vest – reimagining classic workwear with a innovative football twist. Fashioned with a diamond-stitched design and bold yellow lining, this piece perfectly embodies Young Boys tradition in everyday wear. The vest is stamped with a modern BSC Young Boys badge alongside the Societas logo, as like all the pieces of the collection.
The BSC Young Boys x Societas lifestyle collection is available now at shop.bscyb.ch
