Few cities can boast an identity as unique as Marseille, which is what PUMA and Olympique de Marseille are tapping into with their new “Faster Marseille” range, giving a nod to the vibrancy and energy that makes this area of the French coast special.
Olympique de Marseille and PUMA have lifted the lid on their all-new "Faster Marseille" collection, a dynamic fusion of football, fashion, and urban culture that embodies the spirit of the city. This first capsule is a tribute to the raw energy and creativity that pulse through Marseille’s streets, blending performance aesthetics with contemporary sportstyle influences.
Taking cues from motorsport and racing culture, the collection taps into the fast-paced DNA of Marseille, channelling its bold and disruptive identity. It’s more than just apparel—it’s a statement, reflecting the city’s relentless movement and the people who drive its culture forward.
To ensure authenticity, PUMA handed creative control to Marseille-based visionaries Benjamin Daugeard, Maxence Renard, and Eddy Soilihi. These talents, who have made waves in fashion, architecture, and design, crafted a visual narrative that captures the city's diverse essence. Alongside them, local artists Marie-Charles, Eva, and rapper Garrinsha inject their own unique energy, pushing the campaign’s cultural impact to the max.
The "Faster Marseille" collection is available now at PUMA stores and on the brand's official website, as well as in partner points of sale.
