Superstition meets style as Umbro teams up with Brazilian streetwear label Carnan to channel the mystical side of the beautiful game with the “Efeito Amuleto” collection, blending the heritage of the Double Diamond with the belief that symbolic gestures can shape destiny on the pitch.
Undisputed kings of the collab game, Umbro are back at it with another heavyweight link-up — this time stepping into the symbolic world of Brazilian football fandom with streetwear specialists Carnan. The result? Efeito Amuleto (“Amulet Effect”) — a collection that threads the line between sport, street, and the deep-rooted mysticism that pulses through the terraces of Brazil.
This is more than just a collab. It’s a spiritual nod to the raw passion of fans who believe in more than tactics and talent. It’s about rituals. It’s about faith. It’s about the belief that a gesture, an object, an amulet can shift the balance of fate on the pitch. That your shirt, your stance, the way you lace your boots — it all matters.
In “Efeito Amuleto,” Umbro and Carnan dive headfirst into that emotional ecosystem. They’ve fused the iconic double diamond’s sports heritage with Carnan’s slick urban aesthetic to create a capsule steeped in symbolism. Every piece is loaded with meaning — from patterns and textures inspired by lucky charms, to detailing that mirrors the quiet strength of personal ritual.
This isn’t brash. It’s not loud. It’s elegant, refined — a subtle flex. The collection plays in that sweet spot between luxury and streetwear, where functionality meets finesse. Think timeless silhouettes adapted for all occasions, bridging terraces and concrete jungles with effortless flow.
Ultimately, Efeito Amuleto doesn’t just dress fans — it tells their story. It captures the sacred thread between belief and the game, where hope hangs on every pass and every stitch carries the weight of a nation’s dreams. This is fan mysticism, reimagined through fashion. And Umbro, once again, prove they’re more than part of the culture — they’re helping define it.
Shop the Umbro x Carnan collection at umbro.com.br and https://www.carnan.com.br/
