Harking back to a historic moment in the club’s history and the beginning of a beautiful story, BSC Young Boys and cult favourite band Züri West have partnered for a special capsule collection.
Some moments deserve more than just memory—they demand tribute. On April 28, 2018, the city of Bern exploded into euphoric chaos as BSC Young Boys sealed their first Swiss Super League title in 32 years with a last-gasp winner against FC Luzern. The final whistle sparked scenes that will forever be etched in gold for the club and its fans, and over the roar of celebration, one song rang out through Wankdorf Stadium: “Fingt ds Glück eim?” by local legends Züri West.
Now, exactly seven years later, the soundtrack to that historic evening takes on a new life as YB and Züri West join forces for a capsule collection rooted in shared history and unwavering loyalty. It’s not just merch—it’s a tribute, a time machine, a love letter to Bern.
Anchored by a bold, collaborative logo and handwritten lyrics from Züri West frontman Kuno Lauener, the range keeps things pure and personal. From minimalist tees to a staple hoodie, classic cap, socks, and a mug perfect for post-match debriefs, every piece feels steeped in significance. This is for the die-hards—the ones who still feel the goosebumps from that April night.
The campaign images tell their own story, shot inside Züri West’s Bern-based band room. Standing shoulder to shoulder with Lauener are two of YB’s 2018 icons: club legend Marco Wölfli and cult hero Guillaume Hoarau. It’s a reunion of protagonists, captured in the very city their combined legacies helped elevate to footballing folklore.
Lauener said, "April 28 was a historic day; the memories from Wankdorf will stay with us forever. The fact that our song 'Fingt ds Glück eim' became the soundtrack to that magical championship night touches us deeply. It's even more special that this moment has led to a joint clothing collection with YB. Working together with the club of our hearts – and meeting legends Marco Wölfli and Guillaume Hoarau in our studio – was a real highlight. YB Forever."
This isn’t the first time Züri West have lent their sound to the Wankdorf soundtrack. Their 1991 classic “Hütt hei sie wieder mau gwunne” still blasts through the stadium after every YB win—a ritual, a reminder. For Kuno Lauener and bandmate Küse Fehlmann, both lifelong YB supporters, the lines between fan, artist, and club are beautifully blurred.
This YB x Züri West collab isn’t just about the past—it’s about keeping that feeling alive. For Bern. For the believers. For the ones who know that sometimes, football really does feel like happiness catching up with you.
The YB x Zuri West Collection is available now in the YB online shop as well as in the two fan shops at Kornhausplatz and Wankdorf Center.
