Admiral and Modfather Clothing have spun the decks with DJ royalty Fatboy Slim to drop the ‘Stand or Fall’ football shirt: a limited-edition piece of kit that mixes 90s nostalgia, seaside soul, and diehard Albion spirit into a collector’s item with purpose.
Hot on the heels of the recent Spice Girls collab jersey, Admiral is dipping back into its archive for another musical hook up. Only 500 of the 'Stand or Fall' Fatboy Slim x Admiral shirts exist, each individually numbered and boxed with a hand-signed Jamie Eke x Norman Cook print. It’s more than just a shirt — it’s a time capsule of Brighton culture. A portion of proceeds goes directly to Martlets Hospice, a charity close to Norman’s heart and his hometown.
Woven with memories, the shirt design pays tribute to a near-forgotten Admiral pattern from the mid-90s — a blink-and-you-miss-it moment in Brighton & Hove Albion’s kit history. That era? The Liam Brady years. Inter Milan influence. A time when Albion had no home ground, no money, and almost no future. But the fans never walked away. Instead, they stood tall, saving the club from extinction with a last-day draw at Hereford that kept the dream burning.
And Norman Cook? He wasn’t just behind the decks — he was in the trenches. Sponsoring the team, banging the first beat at the Amex, and using his platform to lift the Albion crest wherever he went. His words echo the journey: “We’ve come a long, long way together, through the hard times and the good.”
Available exclusively from Modfather Clothing on Saturday 12 July 11am BST.