Arsenal and adidas are celebrating music culture by collaborating with NTS radio. The Dalston-based radio station is linking with the Gunners and the Three Stripes to launch a bespoke lifestyle range that is steeped in North London heritage.
The Gunners have just unveiled a brand-new lifestyle collection, produced by adidas in partnership with NTS. The ‘Urban Purist’ capsule celebrates London’s rich music and football culture, as well as bringing one passionate fanbase all together. Not to mention every piece is as sharp as it gets. The drop draws inspiration from the iconic adidas training gear if the early 2010’s, bringing back retro detailing and relaxed fits for the modern streets.
Diving into a deep retro aesthetic, the collection plays with a colour palette of black, red and gold. With dark shades providing a sleek canvas for some brighter detailing. It includes a shirt, T-shirt, track top, hoodie, track pants and shorts, designed to reflect the sound, spirit and subculture of the iconic surrounds of the capital. The Arsenal cannon crest features alongside the classic Three Stripes logo in traditional football shirt format, whilst NTS take the place of the sponsor, front and centre of the shirt in all its bold glory.
NTS are celebrating the collection in the best way they know how, with a launch party set in the heart of North London where music will be blasting, drinks will be spilling, and Arsenal fans will be dancing. September 4, see you there.
Available now at prodirectsport.com/soccer
