North London has always been about energy, edge, and community. This season, that spirit finds a new expression as UMBRO links with Drumsheds and Enfield Town FC for a collaboration that pushes football culture into fresh territory. The result? A limited-edition shirt that’s as much about belonging as it is about design.
Timed to land alongside Drumsheds’ AW25 programme—a heavyweight run of 30+ shows stretching from September through March—the Umbro shirt arrives as a statement. Drawing a line between the rituals of football and the rituals of the rave, it celebrates what both spaces share: loyalty, rhythm, and togetherness. In football, the stands have always been bigger than the superstar. At Drumsheds, the dancefloor is always bigger than the DJ. That alignment makes the double diamond’s involvement feel inevitable.
To launch the campaign, Drumsheds didn’t have to look far. Just minutes from its Tottenham warehouse sits Enfield Town FC, the UK’s first ever fan-owned club. Their home ground provided the backdrop for the shoot—a space rooted in community-first values, where the power of the collective is always greater than the individual.
Speaking on the connection, Katy O’Donnell, Enfield Town Ladies FC player, said: “The community at Enfield is amazing. They always get behind us. For the North London derby when we played Haringey a few weeks ago, the crowd was big and it was really, really inspiring. It pushed us to our result. That same energy runs through Drumsheds.”
UMBRO has lived at the heart of football culture since 1924, its double diamond laced into everything from grassroots Sundays to World Cup finals. The mantra has always been simple: “For the players. For the fans.” This shirt keeps that same energy alive, channelling a century of grassroots pride into a piece designed for both the terraces and the late-night floor.
Graham Dodd, Commercial Director & Board Member at Enfield Town FC, added: “We work tirelessly to engage with the local community and working with Drumsheds and UMBRO on this campaign celebrates that spirit. From our youth teams to our disabled teams, we’re committed to engaging with everyone locally.”
In essence, this is a shirt built on shared values. Football and music—two cultures where the people make the stage. Two worlds united by sound, sweat, and support.
The UMBRO x Drumsheds x Enfield Town FC limited-edition shirt is a marker of a season where the lines between the stands and the dancefloor are blurred—and community sits at the centre of it all.
Limited quantities of the UMBRO x Drumsheds football shirt are available online now.
