Following the sleek debut of the Macron O.N.E. collection fronted by Italian icon Elisabetta Canalis, the Bologna-based brand is upping the ante — bringing its top-flight clubs into the fold. Udinese Calcio, Crystal Palace FC, and FC Basel 1893 will now embody the essence of Own Nothing Else, taking the O.N.E. aesthetic from campaign to competition.
Set to be worn across Serie A, the UEFA Conference League, and the Swiss Super League by Udinese, Crystal Place, and Basel respectively, the premium Macron O.N.E. line makes its way from the studio to the stadium. The three clubs will showcase the collection’s refined blend of tailoring and technology on every team transfer, stadium arrival, and pre-match walkout in their respective competitions.
O.N.E. is a statement of intent from Macron — an evolution of sport culture through the lens of Italian sartorial craftsmanship. Fusing sleek silhouettes with technical fabrics, the collection blurs the lines between pitchwear and streetwear, creating a wardrobe of elevated versatility. Each piece carries the hallmarks of Macron’s design DNA: precision, movement, and quiet confidence.
For Macron CEO Gianluca Pavanello, the project marks a defining step forward:“The O.N.E. collection represents a key strategic project for Macron, and we are delighted to have Udinese, Crystal Palace, and Basel with us from the very beginning of this exciting journey. Macron O.N.E. – Own Nothing Else is the aesthetic that takes shape from performance and evolves into fashion, combining elegance, dynamism, and functionality in a single vision, which will be perfectly embodied by the players of these three clubs.”
With the O.N.E. collection, Macron continues to blur the traditional boundaries between teamwear and lifestyle. What began as a concept has now become a collective — a new era where elite football meets contemporary fashion, and where performance doesn’t end when the final whistle blows.
The collection is available on the official Macron website.
