Some collaborations land with such weight that a sequel feels inevitable. ART OF x Guinness Season 1 was one of those — a drop that moved beyond hype cycles and into genuine folklore, rooted in football’s soul. Now, the duo return for Season 2 with a 25/26 jersey that doesn’t just build on the original; it deepens the bond, sharpens the ethos, and pours a little more meaning into the mix.
This ART OF x Guinness pairing is a partnership built on perspective — a shared belief that football is more than the numbers, more than the noise. It’s the slow burn. The connection. The care. The ritual. The quiet moments that sit between kickoff and the final whistle. ART OF x Guinness have positioned themselves as custodians of that space, and their second season shirt stands as their manifesto.
The aesthetic pulls straight from the golden age of early ’90s football design — a period where silhouettes were looser, collars were bolder, and pattern work carried personality rather than polish. Here, those cues are reimagined through Guinness’ visual DNA: a textured “G” motif that rises like the surge in a perfectly poured pint, settling into a deep ruby base tone that mirrors that iconic moment when stout becomes still. It’s colour as storytelling — patience, craft, togetherness, all captured in a single shade.
Details do the heavy lifting as always. The ART OF emblem anchors the shirt in fan culture — the chants, the scarves, the lived-in rituals. The Guinness harp nods to heritage and legacy, a mark of hands that have shaped a craft over centuries. Together, the elements create a jersey that doesn’t just flex for the cameras; it breathes with meaning. It’s the shirt worn in pubs before kickoff, over conversations that stretch long after full-time. It’s the laughter, the shared pints, the collective exhale.
Season 2 arrives as a timely collision of design leadership and cultural storytelling. And that’s the real power at play here: a reminder that football, like a good pint, is best enjoyed slowly. Savoured. Shared. Lived.
This isn’t just a jersey. It’s a philosophy stitched into fabric. A love letter to the game and the people who give it life. The art of football, appreciated over a Guinness.
The new ART OF x Guinness shirt is available now at art-of-football.com
