adidas and AS Roma continue their winning streak off the pitch, unveiling the latest Terrace Icons Collection for the 25/26 season. Set to debut during Roma’s clash with Udinese, the drop taps into nostalgia while keeping things fresh, serving up a look that’s rooted in terrace culture and dripping with retro swagger.
Continuing a run of nostalgia-fuelled brilliance, adidas and AS Roma have unveiled the new Terrace Icons Collection for the 2025/26 season — a capsule that dives deep into the golden age of 90s terrace culture while reworking it for a new generation.
Seven pieces make up the drop, each carrying that unmistakable blend of streetwear sensibility and club heritage. The line-up features a crisp white track-top and matching shirt, both dressed in Roma’s unmistakable yellow and red adidas stripes, alongside blue pants and a blue T-shirt for a retro-casual fit. A green and blue parka joins the mix, as does a solid green, long-sleeved polo shirt — a clear nod to those worn by Roma players in the early 90s, channelling pure throwback energy.
Design details are key here. The embroidered adidas Originals Trefoil sits proudly next to Piero Gratton’s legendary Lupetto — the wolf emblem that has defined Roma’s visual identity for more than three decades. Together, they encapsulate the cross-section of sport, style, and subculture that made terrace fashion what it is today.
The campaign’s visuals bring the vibe to life in an arcade straight out of the 90s — neon lights, classic cabinets, and pixelated nostalgia setting the tone. Roma’s men’s and women’s players front the shoot, styled head-to-toe in the new gear. And because this drop doesn’t just nod to the past but plays with it, an 8-bit videogame featuring Roma players has been created to complete the immersion — available now to play for free on the AS Roma website.
At the heart of the campaign lies a new graphic concept inspired by the commemorative plaque design that threads through the collection. It brings together the cursive AS Roma wordmark, the adidas Trefoil, the Lupetto, and the ASR trigram that’s set to feature on the club’s 2025/26 Third Kit — a clean, cohesive link between past, present, and what’s still to come.
the AS Roma Terrace Icons collection is available at store.asroma.com, adidas.it and on the adidas app.
