Linking up with DMV-based designer and Washington Spirit Creative Director Domo Wells, NWSL has unveiled a league‑wide knit jersey collection through her brand Dead Dirt, delivering one of the most fashion-forward fan drops women’s football has seen to date.
The NWSL is stepping into its biggest season to date — and it’s doing so dressed head to toe in intent. Tapping DMV-based designer and Washington Spirit creative director Domo Wells’ brand Dead Dirt, who take their influence beyond The Spirit to see every club across the NWSL getting its own Dead Dirt knit jersey for the first time ever, including the league’s incoming 2026 expansion sides. That alone sets the tone. But when you factor in the design language, the cultural references and the sheer wearability of the pieces, it becomes clear this collection is about redefining what women’s soccer fan culture can look like.
Built on a shared silhouette — short sleeves, V‑neck collar and premium soft knit construction — the jerseys are designed to live beyond the 90 minutes. These are all‑season lifestyle pieces that blur the lines between terrace, street and studio. Easy to throw on, hard to ignore.
From there, Dead Dirt lets each club’s identity do the talking.
Kansas City Current’s unmistakable teal and red land with authority, while expansion side Boston Legacy immediately stamp their presence on the league with a bold hot pink and green combo that already feels iconic. Area codes, local iconography and club emblems are stitched straight into the fabric, grounding each piece in place and community. It’s subtle where it needs to be, expressive where it matters.
This is where the collection really shines — it doesn’t dilute identity for the sake of uniformity. Instead, it offers a cohesive vision that celebrates difference. Each jersey tells a local story, but together they read as a statement: the NWSL is leading from the front.
And that influence can be traced straight back to Wells.
Although she stepped into her role as Washington Spirit’s Creative Director just two years ago, Wells’ impact has been immediate and far-reaching. Her approach has consistently pushed women’s football into new cultural spaces, bridging sport, fashion and identity without compromise. This league‑wide drop marks her first collection at this scale — and it lands with serious intent.
Dead Dirt’s fingerprint is all over it: thoughtful, community-driven design that feels lived‑in rather than manufactured. Jerseys that don’t just represent teams, but the people who show up for them.
With this release, the NWSL isn’t just preparing for its biggest season yet — it’s making a case. A case to be recognised not only as one of the fastest‑growing leagues in the world, but also as the best‑dressed.
Game day just got a whole lot hotter.
The NWSL x Dead Dirt collection is available to purchase now at nwslshop.com/
