secondhalf.pdf Partner With Umbro For 'Choose Number 1' Capsule

As part of the series Tailored for Umbro, in which the brand offers emerging talent a platform for culturally relevant interpretations of their archive, British football storytelling print project secondhalf.pdf has created ‘Choose Number 1’, a project that takes Umbro goalkeeper jersey templates, reworking them into expressive, print-led sports culture styles.

Secondhalf.pdf’s (correct) perception is that goalkeepers exist slightly outside the game. Separate shirt, separate rules, separate responsibility. And it’s this individuality that the collection leans into, reframing it as identity rather than limitation. The creative collective took a fresh and unique approach to the capsule, scanning gloves, stretching prints across panels, pulling details from archival Umbro pieces and reworking them into something familiar and yet skewed through the process. It’s raw, monochrome, unpolished, like it’s been ripped straight out of a magazine.

There’s a uniqueness to the project that you just wouldn’t find a brand connecting with as organically, and this is where the ‘Tailored for Umbro’ series should be applauded. Creativity distilled. Not refined. Not even perfected. Just there to be admired and enjoyed.

The collection is brought to life through a campaign anchored by a short film and lookbook, capturing the feeling of being there – not just for the football, but for the people you share it with. Shot in a stripped-back cage setting, the campaign shifts between portraits and unfiltered moments: laughter, clashes, conversations – the details that often go unseen. The film is threaded with a manifesto and voiceover centred on the idea of “Choose Number 1,” grounding the visuals in the deeper narrative behind the project

The Tailored for Umbro 'Choose Number 1' collection by secondhalf.pdf will be available exclusively online from 10am on 24 April at secondhalfpdf.com