Creative Soccer Culture

BALR. Luxury Sports Brand

We take a closer look at up and coming football fashion brand BALR, founded in 2013 by professional players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel.

For the fashion conscious football fan the choice of wardrobe items is pretty limited. However there is a savior in our midst, step up Dutch brand BALR. The company was founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia and Gregory van der Wiel. Based in Amsterdam their mission is to bring the two worlds of football and fashion together.

Taking a subtle twist on the classic football shirt BALR. create luxury t-shirts that allow you to share your passion without sacrificing style. As well as t-shirts emblazoned with logos such as 'Blame Referee' and 'Life of a BALR.', legends of the game are immortalised in the tees with names such as Bergkamp, Beckham and Zidane and their year of birth printed on the back. 

Each tee is made from 100% high quality cotton and comes in a presentation box that includes a certificate of authentication and a story card of your chosen players career. Alongside the tees, BALR. supply a range of flat-bill caps with stitched slogans such as 'Goal' and 'Hattrick'.

If you fancy yourself as a bit of BALR. head over to balr.com and get involved. What do you think of the designs? Let us know in the comments below.
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