Creative Soccer Culture

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Lifestyle Clothing

Umbro Korea & Juun.J Reveal Upcoming Collaboration

Umbro Korea have revealed details of an upcoming collaboration with Korean fashion label Juun.J ahead of the capsule launching on September 13. The latest collection from the brand that throws vibrant energy onto the streetwear scene.

Lifestyle Clothing

Nike and Wizkid Celebrate Surulere, Lagos, Nigeria With Special Edition Jersey

A musician who has topped charts in 15 countries world wide, Wizkid is a Nigerian star with an enormous global influence. Bringing Afropop to the fore, his love for the game is big and in collaborating with Nike, he's carried on the Naija appreciation by releasing a special edition jersey.

Lifestyle Clothing

Tens Club Release "Cleated" Juergen Collection

Inspired by an outpouring of energy as well as emotion, Tens club have released another limited drop that pays homage to the time Juergen Klinsmann royally put his foot through a battery advert.

Lifestyle Clothing

Levis and Liverpool Launch First Collaborative Collection

The first exclusive Levi’s® x LFC capsule collection has landed and with it, features a range of key wardrobe stables. Made up of iconic tees, shirts, jackets and Levi’s® signature jeans, the range boasts effortless and smart design.

Lifestyle Clothing

adidas Launch Club Basketball Jerseys for Bayern, Juve, United & Real Madrid

Crossing onto the court for an alternative drop of replica style, adidas have released basketball-eque vests for four of their leading football clubs. The jerseys of Bayern Munich, Juventus, Manchester United and Real Madrid are mashed-up into court-side creations.

Lifestyle Clothing

Umbro Korea Launch The "On & Off Pitch" Collection

Umbro Korea are back at it again with another streetwear-fused football collection for FW18. Landing as the "On & Off The Pitch" series, the drop features statement clothing pieces with strong branded lifestyle game.

Lifestyle Clothing

adidas SPEZIAL Launch Fall/Winter 2018 Collection

The adidas Spezial collection returns for Fall/Winter 2018 as a range of apparel, footwear and accessories lands as the 'Acid Winter' series. Celebrating the 30th anniversary of Acid House, the collection focuses on the cultural phenomenon of warehouse parties, and that first Acid Winter.

Lifestyle Clothing

W+K London FC Launch Branded Football Kit

Following the kick-off of the 2018/2019 football season, creative agency Wieden+Kennedy London has unveiled its new football kit with a twist. Playing on the increased competition for branded space on modern football shirts, W+K deliver an exaggerated design of sponsored style.

Lifestyle Clothing

Liverpool Announce Levi's As Club's First Denim Partner

Many clubs have branched outside the conventional sportswear brands to embrace the lifestyle side of the game. The likes of Man City have collaborated with the likes of DSquared2 as another example though for Liverpool, they've linked up with Levi's as they look to cross cultures and spread the cultural game through the holy trinity of football, lifestyle and music.

Lifestyle Clothing

Sophnet Delivers FC Real Bristol AW18 Lookbook

Ringleaders to the world in showing the strength of a mythical football team, FC Real Bristol have returned thanks to SOPHNET and brought an emphatic lookbook with them. A FW18 collection that drops in fresh for the new season, it's got a full set of looks in store that travels from outside the stadium through to on pitch performance wear.

Lifestyle Clothing

adidas & Frankie Collective Create Special Edition Club Collaboration

Reworked into fashion formations, adidas Canada have collaborated with Vancouver based design collective Frankie to create custom fashion pieces from leading 2018/19 adidas club kits. 

Lifestyle Clothing

Hummel and Hanon Present 'Standing Only' Collaboration

When Hanon and Hummel are mentioned in the same sentence, you know they're going to bring something good to the table. The 'Standing Only' pack, which is inspired by football terrace culture, goes back to strong roots and is delivered with genuine affection.

Lifestyle Clothing

C.P. Company and adidas Originals Release Collaborative Capsule Collection

Two brands that underline a fashion movement that plays out from midweek to matchdays, standing the test of time and dominating the scene. C.P. Company and adidas Originals are two players that compliment a way of life off the pitch. Releasing their first ever collaborative project together, the two brands have released a capsule collection that reworks iconic pieces from their respective archives. Expect it to fly through the divisions.

Lifestyle Clothing

Where is Football Launch Timestamp Collection

The gang behind 'Where Is Football' have done wonders when it comes to uniting a global game. Bringing people closer whilst sharing a beautiful side to football, the imagery they assemble often brings a spotlight on places that get little attention as well as those global powerhouses hosting a spectacle. Now though, bringing something tactile into the mix, the brand, so to speak, have launched a pair of clothing pieces so you can own some of that sentiment.

Lifestyle Clothing

Tens Club Release Riquelme "6—0; Not Federer" Jersey

A line of exclusive pieces that drops in bespoke month after month, Tens Club have returned with a special edition football shirt inspired by a maverick moment from 2006. Each release from this brand is both bespoke and limited edition and this latest number dials all the right digits.

Lifestyle Clothing

Hummel Hive Launch Football Inspired '92 Pack'

Bringing some international flavour from footwear upwards, Hummel Hive have launched a capsule collection inspired by popping '90s threads. Two pairs of sneakers and one reworked Danish National Team football jersey sees a trinity run riot with retro glory.

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