The doors to Nike's House of Phenomenal were unlocked in London this week and our cameras were rolling to capture the events unfold.
An astronomic, full throttle event littered with strobe lights, winner stays cage football, latest innovation and England international players kicked off in London as Nike began a week-long celebration of the lifestyle of football.
From the darkest depths of the Nike archives to the products fresh from the Nike Innovation Lab, the Phenomenal House featured an array of Swoosh history, all showcased in spectacular and typically Nike fashion.
A strong contingent of Nike England players including Daniel Sturridge, Jack Wilshere, Alex Oxlade-Chamberlain and Raheem Sterling took to the stage in front of an audience made up of media and public to preview the World Cup and to talk all things Nike.
Players could try on the Superfly and Magista and test out their speed on the Mercurial Speed Trial or simply walk through a timeline of Nike innovation dating back to the brand's earliest days in football.
Explosive speed, music and guests. Nike doesn't do things in half measures, they muscle their way to the front of the bar, wink at the barmaid and pour themselves a pint full of epicness.
Stay tuned for an exclusive interview with Raheem Sterling. Nike Phenomenal House is a week-long celebration of the lifestyle of football, open until 31st May at the Sorting Office, New Oxford Street, London.
