Keeping good company and celebrating five years of Jocks and Nerds Magazine, Hummel took to London last night to showcase some of the very best from the archives. Rave shapes, glorious patterns and retro gold.
It would appear that dipping your toes into the ice-cool Danish factory of football shirts opens up a wardrobe of world beaters. Ahead of their time or right on point, regardless, the offering from Hummel is something that will no doubts stand the test of the time. Hooking up with Jocks and Nerds in the shape of their latest print magazine, this launch gave both brand and magazine a chance to showcase their unique style and perspective.
Hummel Hive, a part of the brand solely focused on the collaboration, it's an innovative way of working that is dedicated to treading across untrodden turf. Let's hope for lots more from this golden generation of kit design goes on to inspire the next. It has the makings of a magical future for football fashion.
Photography by Henry Hunt for SoccerBible.
