Creative Soccer Culture

HUMMEL HIVE Launch 24 Kilates Collaboration

Smashing in with serious glory, Hummel Hive have released a collaboration with streetwear store 24 Kilates that breaks the mould, beautifully. Inspired by South East Asia's native sport of Sepak Takraw, it is inspired by a game that lives somewhere between football and volleyball and with pure gold glory it's a release that shines with fire.

Designed and created in the HUMMEL HIVE lab-Copenhagen, the highly anticipated drop now switches focus to the home of the store’s second location, Bangkok. South East Asia’s native sport, Sepak Takraw provides the inspiration behind the latest offering, with the simple, black and gold aesthetic brought to life by stars of the world leading Thai national team. Otherwise known as kick-volleyball, the fierce sport is deeply engrained within Southeast Asian culture and provides the ideal platform on which to celebrate two of the most exciting brands in streetwear today.

 

Produced in solid shades of black and gold, hummel’s AW17 collaboration presents four meticulously designed items in the form of two jerseys, shorts and a brand new interpretation of the classic Marathona silhouette. Originally created as a long distance runner, the latest Marathona is crafted using a premium lamb’s leather upper, metal eyelets, tonal stitching, and a golden brass pendant produced locally in Thailand. The collaborative sneaker is supplied with a choice of three alternative lace options, and aligns perfectly with the entirety of the collection in both colour and general aesthetic: golden chevron taping, a unique logo badge, and a gradient pattern in nuances of gold and black. All apparel also includes sublimation print in gold and a debossed image of Siam Indrajit–an iconic ‘protector giant’ of Thailand.

 

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The HUMMEL HIVE x 24 Kilates jersey features the face of Siam Indrajit beautifully displayed on it’s front, with the rear then etched on to the back. In honour of Thailand’s national Sepak Takraw team (seen modelling the collection in this short film), the words Team Siam Indrajit are displayed in Thai on the sleeves of the jerseys in conjunction with the team’s mantra; Giant Battle Ready.

This premium collaboration will be produced as an exclusive limited edition drop with only 333 pieces made available. The collection will be available on December 2nd exclusively at 24 Kilates in Barcelona and Bangkok as well as and stores such as, HANON, AFEW, Black Rainbow,Overkill, Titolo, Par5 and hummel.net globally from December 7th.

Author
joe.andrews

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