Doing wonders with the double Diamond, Terence Sambo has presented the latest collaboration between Umbro and House of Holland with straight talking raw street satisfaction. A short film and accompanying imagery, it puts the Umbro brand right back in the conscious of cool.
There's no denying, the fresh popping life that the House of Holland and Umbro collaboration has brought the brand has landed with a positively fresh and strong perspective. Oversized branding and bold moves are just the beginning as intriguing colours and unconventionally brilliant patterns pick up the party at the very heart and soul of a brand that lives off that mantra.
With the latest editorial shot by the ever influential Terence Sambo paired with a short video directed by Layo Mussi (above), it reinvigorates the double diamond as a brand that doesn't simply throw things back to the mid-nineties, but re-charges things as we look to the next decade of a booming streetwear scene. Everything to like and a whole lot more, it's a case of "when does the next batch drop" as this link up between traditionally sportswear focused brand and fashion house collide with so much good.
