Whether you call them bum bags, fanny packs, or any other mid-region related pseudonym, those talented folk at the Art of Football have created some, teaming up with Nike London to rework the Liverpool 20/21 prematch shirt.
The Nike x Liverpool partnership has already gotten off to a flyer, with the club recently announcing record-breaking sales for the start of the season for all three of their new shirts. And now the power of the Swoosh spills yet further into lifestyle circles, with Nike London teaming up with creative powerhouse, Art of Football to reimagine the club’s prematch shirt – which ranked among the best so far this season – as a bum bag and a bucket hat.
The redesign puts the focus firmly on the sublimated icon pattern. With the black-on-black vibes, the shirt benefits from being seen in the light, and the bumbag and hat provide the perfect platform to fully show off the graphic. The expert tailoring has ensured that the centre of the shirt has remained in tact, so the club crest, branding and ‘AXA’ sponsor – all in red – maintain that identifiable trait.
The Art of Football x Nike x LFC Bumbag is available exclusively at Nike Town London, Oxford Street now.
