Continuing its strides into lifestyle scenes, AC Milan have announced a partnership with international lifestyle brand New Era, and that announcement is reinforced by an exclusive collection of headwear celebrating the history of the Rossoneri.
AC Milan and New Era are both iconic brands that have shaped the world of sports and lifestyle for more than a century, and now they come together for a new partnership, launching an exclusive collection of headwear as part of the announcement. The debut collection features a range of classic New Era styles, available in AC Milan’s traditional red and black along with a selection of seasonal colourways. Each style features AC Milan’s club crest alongside New Era’s iconic flag logo.
An exclusive limited edition run of 123 59FIFTY caps, New Era’s most elevated headwear silhouette, will be released on 5 July 2023, highlighting the 123 years since AC Milan was founded in 1899. The fitted style features a black cotton base embroidered to highlight the Club’s seven UEFA Champions League titles and featuring the team’s tagline ‘We The Many’.
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are excited to be partnering with New Era, one of the most recognisable and iconic lifestyle brands in the world. This deal strengthens our positioning as a versatile and modern football brand, helping us to go beyond the playing field and to reinforce our bond with our global fanbase. We are truly excited by the potential of this partnership and to share with our fans a new range of products that will bring our beloved red and black colours in all corners of the globe.”
Paul Gils, Vice President EMEA at New Era, said: “We are overjoyed to be partnering with AC Milan, one of the most successful and iconic clubs in the world. The debut headwear collection celebrates the spirit of the Club and we look forward to sharing this with AC Milan fans around the world.”
The New Era x AC Milan collection will be available to purchase from both New Era and AC Milan online stores and outlets from 30 June 2023 with further styles launching throughout the season.
