When the world’s number one Irish whiskey links up with one of football’s biggest brands, you know something special’s brewing. Jameson and PUMA have teamed up to drop a limited edition collection that raises a glass to the beautiful game — and more importantly, the fans who make it what it is.
Built on heritage, humour and heart, both Jameson and PUMA have long stood as champions of inclusivity and community within football culture. Proud partners of the English Football League, they’ve been putting in the graft at grassroots level — and this collab is a stylish salute to football families, from all walks of life.
The collection’s standout? A bold, co-branded Jameson bottle that lands with as much swagger as a last-minute equaliser. Add to that a bespoke football and a pair of hand-painted PUMA Kings — reworked by Welsh creative Dan Hayes — and you've got a drop that’s steeped in soul and storytelling.
Josh McCarthy, Jameson UK Brand Director, said: “We’ve been wanting to work with PUMA ever since we got introduced through our shared EFL partnership. The chance to come together with a fellow heritage brand, one full of stories and culture, felt too good to miss. Especially given our shared passion for the game and work in the communities. Football brings people together like nothing else and so this collection just raises a toast to all those people you know through football, as just like a glass of Jameson, the beautiful game has a way of uniting people from all generations. So, grab our Jameson x PUMA football, 2 jumpers and head to the park. See if you can bang one top bins for us!”
Billy Gentry, Teamsports Marketing Manager, PUMA UKI, added: “We’re thrilled to partner with Jameson on this unique collaboration. Both brands share a passion for football and the fans who make the game so special. This collection celebrates the generational love for football that unites us all, reflecting our commitment to community and the joy of the game. It's a tribute to the moments and connections football creates, both on and off the pitch."
In an era where culture moves fast and lines between sport, fashion, and lifestyle blur daily, collaborations like Jameson x PUMA hit different. They don’t just push product — they tell stories. These drops tap into shared nostalgia, fresh creativity and community pride, showing how football culture continues to evolve while staying true to its roots.
From sofa celebrations with your nan to pub garden debates with your mates, this is a collection that captures what football is really about: connection, culture, and a good craic.
The co-branded limited edition PUMA x Jameson bottle and football bundle will be available exclusively for purchase from Amazon UK.
