Snipes have linked up with Nike and Camavinga to bring back a certified 2000s legend – the Shox NZ. A silhouette that defined an era returns, brining a bold, blackout leather design straight to the streets, with one of football’s biggest names leading the charge.
Two decades since it first crashed onto the scene, Nike’s Shox are back, and Snipes are fuelling the revival with a new campaign fronted by none other than Eduardo Camavinga. Once the symbol of early 00’s excellence with bold tech and loud design, the Shox NZ now lands in a new era. It brings the same unapologetic DNA reimagined for today’s streets.
The Shox NZ originally dropped in 2002, taking Nike’s already innovative cushioning tech and streamlining it for a sleeker look. Where the OG Shoc R4 went heavy on chunk and aggression, which we love, the NZ cut things down. Tighter panels, a sharper toe box, and that unmistakeable midfoot design inspired by the Air Humara. It became the sneaker for the streets.
Now, the Snipes-exclusive drop takes the iconic silhouette and gives it a leather blackout treatment. Full stealth mode. It has the sort of tough finish that seems built for the grind. Orange pops cut through the stealth look, elevating the design and nodding to the same energy that made the Shox line so iconic back in the day. It’s an instant throwback to a design that was well ahead of its time.
And who else could it be other than Camavinga fronting the campaign. A player who embodies motion, confidence, and chaos of creativity. The campaign channel the Real Madrid star’s on-pitch aura, blending vintage nostalgia with future movement. Nike have full reworked a cult icon for a generation that grew up watching it through grainy highlight reels. Now, it’s in the flesh.
This drop is exactly what the game needed. 2002 meets 2025. Retro meets innovation. The Shox legacy continues, and with Camavinga leading the charge, it feels right back where it belongs – at the top of the game.
The Nike Shox NZ is available exclusively at snipes.com
