Introducing the Mercurial, Hypervenom, Magista and Tiempo like you've never seen them before. The second collaboration in NikeLab’s Summer of Sport series sees French fashion designer Olivier Rousteing use this summer's European Championship to inspire the NikeLab x Olivier Rousteing: Football Nouveau collection.
In another fine expression of their ability to marry the two worlds of performance and fashion, NikeLab and Balmain Creative Director (think Kendall Jenner on a catwalk) Olivier Rousteing — a self-proclaimed football fan since his childhood — have pushed the aesthetic boundaries of Nike Football’s four silos, reimagining them with dark and glamourous high-end aesthetics, luxury finishes and touches of gold. Extravagant? Yes, but who cares.
Speaking on the footwear, NikeLab Senior Footwear Innovation Design Director Nate Jobe explains; “In each model [NikeLab Free Mercurial Flyknit x OR & NikeLab Footscape Magista x OR] we’ve embroidered patterns into the Flyknit for the first time, which creates a completely new expression of the technology.” The collection also welcomes a new lifestyle rendition of the Tiempo VI to the streets. The NikeLab Roshe Tiempo VI blends the upper of the classic football boot with a Nike Roshe outsole. Just look at the result — an almighty mash-up.
Blending sport performance pieces with high-end threads, the footwear collection is complemented by apparel pieces including the NikeLab N98 Jacket x OR, NikeLab Top x OR, both of which have been transformed to reinvent the off-pitch look of football with gold framing and an embroidered woven crest.
Items from the NikeLab x Olivier Rousteing: Football Nouveau collection are available beginning June 2 at nike.com/nikelab and select NikeLab stores. Bank balance permitting.
