Creative Soccer Culture

Olivier Rousteing Talks NikeLab

After unveiling his majestic work in collaboration with NikeLab last week, creative visionary and French fashion designer Olivier Rousteing has spoken about how he carefully integrated the iconic style of football into his stunning Football Nouveau collection.

Rousteing has brought his formfitting silhouettes together with his love of football for a beautiful collection that blends Nike innovation with Rousteing’s creative vision. “Fashion is usually about the catwalk and the glamour, but with Nike it was about performance and the athletes,” explains Rousteing.

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“Olivier was obsessed with the complete look, making sure each piece worked together — not just within the men’s and women’s collections, but also between the two,” confirms Jarrett Reynolds, NikeLab Senior Apparel Design Director. “At every design review, he’d ask, ‘Would a football player really wear that?’ That question helped keep the collection rooted in sport.”

View the full Olivier Rousteing NikeLab collection here.

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