You're probably never going to get your hands on a pair of adidas Purecontrol Ultra Boost "Triple White" sneakers. You can definitely look at some photos of them though, if that helps soften the blow? Probably not. Pristine all over and sold out in less than an hour, about the same time they looked this clean for.
Just looking at something even remotely dirty is making us sweat wearing these. For all the puddle dodging, scuff swerving and avoiding the toe-trodding-tube-trainer-terrorists is a reward of the freshest magnitude. The hottest three-striped shoe of the year takes on the "Triple White" treatment and pulls it off with devastatingly crisp results. Putting the 'pure' firmly in Purecontrol.
Cleaner than a teenager's internet history who's just lent his laptop to his mum. The "Triple White" Purecontrol Ultra Boost has set the standard for football-inspired sneakers and becomes a level of cool that would have been deemed as impossible between the worlds of fashion and football as recent as five years ago. The method in which adidas have created a shoe taken from a football boot and merged it across categories of sport and lifestyle is a testament to the forward thinking mentality of the direction of the brand.
The new "Triple White" adidas Purecontrol Ultraboost lands as a statement of where adidas is at as a brand right now. Their ability to mix on and off the pitch cultures with a football focus and fashion orientated mind are very much at the fore. Just don't f*****g stand on them, yeah? Back off.
Photography by Greg Coleman & Luc Coiffait for SoccerBible.
