Creative Soccer Culture

PUMA x Pro:Direct Launch The Future AVID NetFit Sneaker

PUMA and Pro:Direct complete their LDN City Pack collaboration with the launch of a streetwear option to accompany the two on-pitch editions. The Future 2.1 football boot is transformed into a lifestyle silhouette which lands with low-key vibes.

Making their own entrance into the football-inspired sneaker market, PUMA place the NetFit upper technology of the Future football boot on top of an Ignite Foam midsole for a design that merges the worlds of lifestyle and performance with the smoothest of results.

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The aesthetic of the sneaker follows the theme of the LDN City Pack designed by two of London's' finest creative talents: Poet & Yinka. The upper represents the capital by night with a "Black/Grey" tonal design that hosts snippets from the insoles of the football boots, which feature a patchwork print made up of patterns found on things that represented Poet’s childhood growing up in London: bus tickets, take away menus, sweet wrappers, old mobile phones etc.

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Above: The PUMA x Pro:Direct Future 2.1 LDN City Pack | Below: The PUMA x Pro:Direct ONE 18.1 LDN City Pack

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Shop the PUMA x Pro:Direct LDN City Pack exclusively at prodirectsoccer.com from Sep 29.

Author
joe.andrews

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